The Green Tent

Championing Women in Cannabis

Planting seeds of change to watch women grow

Our mission is to reinvent the cannabis realm through normalization and female empowerment, offering our intuitive insights and decades of expertise to promote the inclusion of women within the cannabis industry. We aim to educate, connect and support cannabis professionals and consumers through effective and strategic outreach strategies. Building bridges helps to build success. Let’s work together.

Advancing women to improve the industry

What started as an ordinary tent has transformed into an extraordinary vision. The Green Tent began as a mission to support women who felt ostracized in the cannabis industry by creating a safe place to nurture comradery and promote female-driven programs and events. Advocating women-oriented wellness, normalization, leadership and education for cannabis professionals and consumers, we are cultivating the future of cannabis.

About Us

Emma Baron

Founder of Milkweed, a hand-crafted, sustainable cannabis accessory company, Emma brings her hospitality training, event planning and cannabis clinic expertise to The Green Tent. Past successes include launching Summer Tree Medical Clinic, Co-Founding Leslieville Farmers’ Market and championing locally sourced cannabis goods.

Tabitha Fritz

Co-Founder and COO of Fritz’s Cannabis Company and a founding member of the women-led cannabis brand Bast, Tabitha has significant experience intertwining empowering women, building businesses and advocating cannabis. She currently sits on the NICHE Canada advisory board and is a strategic advisor for employee training at mīhī, a cannabis retailer in Ontario.

Irie Selkirk

As a patient advocate for over a decade, Irie has been a champion advisor and tireless Director of Outreach for cannabis companies such as Emblem, GrowWise Health, Fire & Flower, Tokyo Smoke and Van der Pop. She sits on the advisory board for NICHE and consults with international cannabis stakeholders and psychedelic medicine interest groups. She also works with SheCann, a medical cannabis patient group, as Communications Officer. Irie speaks at educational panels and healthcare conferences across the globe, and holds workshops and seminars for consumers, patients and industry leaders.

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