The Lay of the Land

We’re providing the tools for businesses, entrepreneurs and professionals to build better companies through well-balanced workforces. Women are the cornerstone to success in the cannabis industry.

A story in Research

Over the past several years, we’ve watched and mapped the changes in the cannabis industry. When it comes to a balanced representation in leadership, things simply aren’t changing fast enough. The Green Tent is an inclusive safe space at cannabis conferences across Canada created by and for women. Our values focus on inclusivity, professionalism and creative inspiration with a side of entrepreneurial spirit.

The numbers

According to the Canadian government, women still earn 31% less than men on an annual basis.

Successful startups have twice as many women in senior positions as unsuccessful startups.

The Canadian government has budgeted $1.4 billion over three years in financing for women entrepreneurs.

  • Over 900,000 of the 2.6 million self-employed workers in Canada were women
  • 35.4% of small to medium businesses are owned by women
  • 21.6% of Canadian board seats are held by women