“From outside the green bubble, the world hails Canada’s cannabis industry as a great equalizer—a former boys’ club primed for gender parity.

Upon closer inspection, the abysmally low number of female directors and board members unveils a less radical corporate infrastructure, worse than that of other traditionally male-dominated industries.

And it’s really no surprise the world is bemused. While chumming the waters with statistics on the purchasing habits of the once-invisible female consumer, PR teams race to mount the stuffed heads of their few female cohorts over the industry’s mantelpiece, feigning proportional representation. They pink their products, boast about the purportedly menstruation-friendly ones, and toss out numbers on soccer moms buying pot in droves now the shadow of stigma has been cast aside.

From the consumer perspective, these all look like womancentric strategies.”

Read more at the Georgia Straight…

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