It is predicted that women will dominate the cannabis industry but we’re not seeing it yet. However, marketers recognize women as a large part of their audience and are using creative ways to reach women as consumers because they know that women consume content differently and make choices based on word of mouth and educational and informational messaging and resources. Irie talks about the future of the Green Tent and I think it might actually change your mind about camping!

Listen to the podcast from Jacq Court…

Cannabis industry lags woefully on gender parity despite its pink lens – Georgia Straight
"From outside the green bubble, the world hails Canada’s cannabis industry as a great equalizer—a...
Cannabis Culture Makers for Women – Bay Street Bull
"In addition to advocating for gender parity at the board level, this organization offers space...
Weed, Women and The Green Tent – Jacq Court
"It is predicted that women will dominate the cannabis industry but we’re not seeing it yet....
Female cannabis leaders share insights on the industry – Bay Street Bull
"Tabitha Fritz is founder of Green Tent, an industry organization that  supports women and works...
Irie Selkirk is Cultivating a Greener Good – Hempster
"For over ten years, Irie Selkirk has guided patients through medical marijuana’s maze of...
Countering gender imbalance at conferences – The Growth Op
"In a 2018 article by Harvard Business Review, Do Women’s Networking Events Move the Needle on...